Content Writer

About The Role Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events and we're building the marketing team to match our ambitions. We're looking for a Creative Lead who is first and foremost a video person , someone who can concept, brief, and oversee video production end-to-end, from short-form social content to full TVC campaigns. You'll lead two in-house designers and manage relationships with external agencies, while actively embedding AI tools into the creative process to raise both the speed and quality of output. What You'll Do CRM & Lifecycle Messaging • Write all CRM content: push notifications, in-app messages, SMS, and WhatsApp communications • Develop message copy for the full customer lifecycle , onboarding, activation, retention, reactivation, and win-back • Work closely with the Lifecycle PM to align copy with lifecycle flows and audience segmentation • Write A/B test variants for messages and help interpret performance results to improve copy over time • Maintain a consistent tone across automated and manual CRM touchpoints Product & UI Copy • Write and review all user-facing product copy: button labels, error messages, empty states, onboarding flows, tooltips • Ensure product language is clear, on-brand, and consistent across both languages • Collaborate with the product team to review copy during feature development and pre-launch Campaign & Social Content • Write copy for marketing campaigns across social media, paid ads, and landing pages • Develop Arabic and English content for seasonal campaigns (Ramadan, gaming events, summer) • Support the Creative Lead with scripts and copy directions for video and visual content Content Operations • Maintain a content library and copy bank that the team can reference and reuse • Build and manage a simple style guide covering tone, terminology, and brand voice in both languages • Proofread and QA all written output before it goes live own the written quality bar Requirements What We're Looking For Must-Haves • 4+ years of professional content writing experience • Native or near-native fluency in Arabic , writes for audiences in Iraq and KSA, not for translation tools • Strong English writing skills , comfortable across registers (conversational, formal, marketing) • Experience writing CRM or lifecycle messages (push, email, in-app, SMS) • Ability to write product and UI copy , not just marketing copy • Understanding of how copy performs differently across channels and formats • Detail-oriented , typos, inconsistencies, and tone-deaf phrasing are caught before they ship Nice to Have • Experience in a digital product, e-commerce, fintech, or gaming context • Familiarity with CRM tools (Braze, Clevertap, or similar) • Basic understanding of how CRM segmentation and personalisation works • Experience adapting content for Gulf markets (KSA, UAE), cultural nuance matters here • Exposure to SEO copywriting principles