Senior Marketing Executive

Digital Zone is a fast-growing digital payments and voucher platform, active in Iraq and expanding into Saudi Arabia and the UAE. We operate across gaming, telco, streaming, e-commerce, and live events — and we're building the marketing team to match our ambitions. We're looking for a Senior Marketing Manager to own and run marketing campaigns end-to-end — from planning through execution and performance review. You'll report to the Head of Marketing, work closely with Brand, Creative, and Growth, and be hands-on in getting campaigns live, on-brand, and delivering results across our markets. What You'll Do Campaign Planning & Execution • Plan and run always-on and campaign-based marketing activity across Iraq, KSA, and UAE • Own campaign timelines, budgets, and briefs from kickoff through to launch and wrap-up • Write clear creative and media briefs, and coordinate with Creative and external agencies on delivery • Ensure every campaign lands on-brand, on-time, and on-budget Channel & Performance Management • Manage marketing execution across paid, social, content, and partnership channels • Track campaign performance against KPIs and report out on results and learnings • Work with Growth and analytics to optimize campaigns based on performance data • Support always-on content calendars alongside campaign moments Cross-Functional Collaboration • Partner with the Senior Brand Manager to keep campaigns aligned with brand positioning and guidelines • Work with Product and Partnerships on go-to-market plans for new launches and features • Coordinate with CRM/lifecycle teams to ensure consistent messaging across owned channels • Brief and manage day-to-day relationships with external creative and media agencies Market Adaptation • Adapt regional and global campaign ideas for local market nuances (Iraq, KSA, UAE) • Bring market and consumer insight into campaign planning and briefs Requirements What We're Looking For Must-Haves • 5-8 years in marketing, with hands-on campaign planning and execution experience • Proven ability to manage multiple campaigns and stakeholders at once • Experience briefing and working with creative teams and external agencies • Strong project management skills, comfortable owning timelines and budgets • Data-driven approach to evaluating and optimizing campaign performance • Strong written and verbal communication skills • Arabic speaker • Iraq-based Nice to Have • Experience in gaming, telco, fintech, or e-commerce categories • Familiarity with markets (Iraq, KSA, UAE) • Experience with performance ad platforms (Meta, TikTok, YouTube) Benefits • Immediate, large-scale impact on a high-growth business • Top-of-the-market compensation packages • Work alongside top regional talent, with team members from Talabat, Careem, Etisalat, and more