Country Marketing Manager

Job description: Job Title: Country Marketing Man Company: Sardar Trading Agencies - Jaguar Range Rover Location: Iraq (Baghdad - Erbil). Job Purpose To lead, develop, and execute the country marketing strategy for JLR brands in Iraq, ensuring alignment with JLR regional and global brand standards and the company’s overall business objectives. The role is responsible for strengthening brand positioning, increasing customer engagement, supporting sales and market performance, managing product launches and integrated marketing campaigns, and delivering a consistent premium customer and brand experience across all marketing channels. Key Responsibilities & Duties • Develop and implement the annual Country Marketing Strategy and Marketing Plan in alignment with JLR regional/global direction and the company’s business objectives. • Lead marketing activities for the JLR House of Brands, including Range Rover, Defender, Discovery, and Jaguar, ensuring appropriate positioning and consistency for each brand. • Develop and manage the annual marketing calendar covering product launches, campaigns, events, digital activities, CRM initiatives, PR, and customer engagement programs. • Plan and execute new vehicle and product launches in coordination with JLR regional teams and relevant internal departments. • Manage integrated marketing communications across digital, social media, advertising, PR, CRM, events, and other relevant communication channels. • Ensure that all marketing communications, campaigns, and materials comply with JLR Corporate Identity, brand guidelines, and required approval processes. • Prepare, control, and monitor the annual marketing budget and ensure the effective allocation and utilization of marketing expenditure. • Monitor market conditions, customer trends, competitor activities, segment performance, and brand positioning, and provide recommendations to senior management. • Work closely with Sales, Aftersales, Customer Experience, and other departments to ensure that marketing activities effectively support commercial objectives. • Develop customer acquisition, retention, engagement, and loyalty initiatives and support the effective utilization of CRM. • Manage marketing agencies and external suppliers, including advertising, digital, media, PR, and event agencies, ensuring quality and timely delivery. • Plan and oversee customer events, experiential marketing activities, sponsorships, and other brand activation programs. • Monitor marketing KPIs, campaign performance, lead generation, digital engagement, and return on marketing investment. • Prepare regular marketing performance reports, presentations, market analyses, and recommendations for senior management and JLR regional representatives. • Maintain regular communication and coordination with JLR regional/importer representatives regarding marketing plans, campaigns, approvals, reporting, and implementation requirements. • Ensure that global and regional JLR marketing campaigns are effectively implemented and appropriately adapted to local market requirements. • Lead, coach, and develop the Marketing Team, establish individual and departmental objectives, and monitor performance. • Ensure appropriate planning, documentation, authorization, and control of marketing activities and expenditures in accordance with company policies and procedures. • Support the achievement of annual sales, market share, customer satisfaction, and brand performance objectives through effective marketing initiatives. • Perform any other marketing-related duties assigned by the Managing Officer or senior management according to business requirements. Key Performance Indicators (KPIs) • Achievement of annual marketing objectives and the approved Marketing Plan. • Marketing budget performance and expenditure control. • Campaign effectiveness and return on marketing investment (ROI). • Lead generation and contribution to sales performance. • Brand awareness and customer engagement. • Digital and social media performance. • Successful and timely execution of product and model launches. • Event and experiential marketing performance. • CRM, customer engagement, and retention performance. • Compliance with JLR brand standards and Corporate Identity requirements. • Contribution to sales volume and market share objectives. • Timely and accurate submission of management and JLR reports. Qualifications & Competencies (Q&C) Education and Qualifications • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. • A master’s degree, MBA, or professional qualification in Marketing or Business Management would be an advantage. Professional Experience • Minimum of 10 years of progressive marketing experience, preferably within the automotive, luxury, premium retail, or a related industry. • A minimum of 5–7 years of experience in a managerial or senior leadership role. • Experience working for an automotive distributor, importer, or premium automotive brand is highly preferred. • Proven experience managing marketing strategies, budgets, agencies, digital marketing, CRM, product launches, and major events. • Experience working with international or regional automotive brand principals is highly preferred. Languages • English: Fluent – written and spoken. • Arabic: Preferred.